CHAPTER 3:
identify clear objectives when bringing your home to market
One of the first things we do when we sit down with home sellers all over Northeast Ohio is we ask them why they are considering selling their home. It’s a simple question, but sometimes not always with a simple answer.
Having clear objectives is one of the most important places to start. Knowing what you want to achieve from the sale will help you make informed decisions throughout the process.
Sometimes sellers are just starting the process and curious, other times home sellers need to move quickly because of different circumstances. That is why the Young Team started offering sellers multiple selling options when it comes to selling their home. Originally, we only offered our Worry Free Listing, thinking that all sellers wanted to put their home on the market. However, we introduced our Guaranteed Offer where you get an Upfront Cash Offer and a Backup Cash Offer in case you are looking for a quick sale or more certainty.
In this chapter, we’ll provide you with some tips on how to set realistic goals for the sale of your home and why it’s important to have clear objectives.
IDENTIFY YOUR OBJECTIVES
Before you list your home for sale, take some time to identify your objectives. What do you want to achieve from the sale? Do you need to sell quickly, or are you willing to wait for the right offer? Are you looking to maximize your profits, or is a quick sale more important to you? By answering these questions, you’ll have a clearer understanding of your goals for the sale. The Young Team always takes a “goal first” approach. Before there are discussions on strategy, there has to be an understanding of goals.
be realistic
Sometimes, a home seller’s goals are not aligned with where the current market is. This is sometimes a tough conversation for a real estate agent to have with a home seller, however it is imperative that realistic expectations are set.
This means considering the current market conditions, the condition of your home, and other factors that may impact the sale. You may need to adjust your expectations based on the realities of the market, but having clear goals in mind will help you make decisions that align with those goals.
CONSIDER YOUR PRIORITIES
In addition to setting realistic goals, it’s important to consider your priorities. What factors are most important to you in the sale of your home? Is it getting the best price, a quick sale, or finding the right buyer? By understanding your priorities, you’ll be better equipped to make decisions throughout the selling process that align with your goals.
COMMUNICATE YOUR GOALS
Once you’ve identified your goals and priorities, it’s important to communicate them to your real estate agent. One of the biggest differentiators of an experienced real estate agent and an inexperienced one is that an experienced agent really makes sure they have a very detailed understanding of your goals. They can help you create a selling strategy that aligns with your objectives, and will work with you to achieve your goals throughout the selling process.
It is kind of like going to the doctor. If you can’t articulate what is wrong, it is hard for them to make a recommendation on how to solve the problem. It’s the same with selling your home. By setting clear goals and objectives for the sale of your home, and articulating them to your real estate agent, you’ll be better equipped to make decisions throughout the process that align with your priorities.
In the next chapter, we’ll talk about getting your home prepared for sale, so you can present it in the best possible light to potential buyers.