CHAPTER 6:
Deciding your seller strategy - Pros & cons
Once you’ve set the right price for your home, it’s time to start marketing it to potential buyers. Effective marketing can help you reach a wider audience and generate more interest in your property. In this step, we’ll provide you with a guide to effective marketing strategies, including photography, online listings, and open houses.
Professional Photography
With almost every buyer beginning their home search online today, high-quality photos can make or break first impressions. Consider hiring a professional photographer that specializes in real estate to take photos of your home. Make sure the photos are well-lit, showcase the best features of your home, and are presented in a way that makes your home look inviting and welcoming. Here is a list of our photography tips for home sellers.
Other Technology
Utilizing technology outside of photography will help you get better results when marketing a home for sale. Some of the best technologies for real estate marketing include 3D virtual tours, aerial photography, and floor plans. Although all these options sound amazing, it is important to understand which type of properties they enhance vs which properties would not see a benefit from utilizing these resources.
Online Listings
Publishing your listing to all online listing platforms is the most important tool for marketing your home. Make sure your home is listed on all the major real estate websites to ensure maximum exposure for your property. The more exposure your home has, the more likely you are to find the right buyer faster. Make sure your listing includes all the key details about your home, as well as plenty of photos and a virtual tour, if possible.
Open Houses
Open houses are a great way to get potential buyers through the door and give them a chance to see your home in person. Work with your real estate agent to schedule regular open houses, and make sure your home is clean, decluttered, and staged to perfection for each one.
Other Marketing Strategies
In addition to professional photography, online listings, and open houses, there are a variety of other marketing strategies you can use to promote your home. Consider creating brochures or flyers to hand out at open houses or in your community, and work with your real estate agent to create targeted direct mail campaigns for your property.
By using these effective marketing strategies, you can reach a wider audience and generate more interest in your home. In the next step, we’ll talk about showing your home and how to present it in its best possible light to potential buyers.
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In the next step, we’ll give you tips on how to show your home to potential buyers.