When it comes to listing your home, effective marketing can be crucial to maximizing your home’s exposure and increasingly the likelihood of finding the right buyer. After all, the more potential buyers you can reach, the more likely you are to sell faster and for top dollar. Here are 4 simple strategies that we follow to do just that.
1. Hire a Real Estate Photographer
More often than not, the first photos of any listing will determine whether or not someone will have interest in purchasing your home. With 97% of home buyers starting their search online, the quality of photos for your listing is paramount. At The Young Team, we have in-house photographers who specialize in photographing homes. They capture the essence of homes and present them in their best light through unique editing and shooting techniques.
2. Maximize Visibility
Our team will ensure that your listing is published on as many real estate sites as possible. This approach exposes your property to a diverse audience and improves your online search presence. The more real estate websites your listing is published on, the easier it will be for the right buyer to find your listing.
3. Present your Home in its Best Light
It’s crucial to make sure that your home is in the best possible condition. This may involve updating the landscaping, making necessary repairs, and decluttering. Additionally, pay attention to cleanliness and unpleasant scents. Wiping off countertops, lighting a fresh candle, opening curtains, and turning on the lights can make a big difference when showing your home to potential buyers.
4. Effectively Market on Social Media
When used correctly, social media can be a powerful tool for effective marketing. However, posting to social media with no strategy behind what you are posting may do more harm than good. Before posting on any platform, it is important to map out what type of content performs best on each one. For example, short-form videos are great for Instagram when using trending sounds and editing styles. If your agent brings up using social media as a marketing tool, make sure to ask what their strategies are.
Effective marketing of your home ensures that the you will find the right buyer faster. By investing in professional photography, maximizing exposure across multiple listing sites, showcasing your home in its best condition, and utilizing social media appropriately, you can increase the chances of attracting a larger pool of potential buyers. In most cases, the more interested buyers you have, the more leverage you have to demand a higher price. Putting in the extra effort to market your home effectively will help you get the price your home deserves!
